BACKWERK
Increased traffic, visibility and conversion
Coherence was key. Not one single improvement, but making sure everything aligns. From menu panel to campagin and design to in-store experience.
Developing menu panels
Direct sales activation
(Sales campagne)
Brand awareness
(Brand campagne)
Concept, creation & design
Menu panels
How do you pave the road from entrance to purchase?
For BackWERK, we examined the in-store flow in its entirety. What does a customer see, in what order and how can we help them decide more quickly?
Logical, user-friendly flow
Strong brand consistency
Promotions are directly visible
creatives
This master visual is compiled of several separate product shots that have been carefully combined to create a realistic image that tells a story Meticulous editing allow light, perspective and details to flow seamlessly into one another. The end result
Concept & design
In this campaign (re)development, we've created a solid foundation for the "moment" as well as the clever deal We developed a new visual style and matching copy that tell a recognisable, convincing story together. This is based on a clear strategy and concept.
We've translated this foundation into a full set of campaign assets, to be used both online and offline. Every expression was based on the consistent brand style, which means each expression flows seamlessly into another.
At the end of the day, the focus is on the moment itself; the situation in which the deal isn't only visible, but is experienced by the customer and perceived as
relevant.
CAMPAGNES
Social campaigns are an essential part of our collaboration with backWERK. For these campaigns, we have tailored a unique concept based on brand strategy, and translated it into powerful, visual content.
Using the images from photo shoot, we have developed over 10 short-form video assets (reels & stories). All visuals have been developed and optimised using Photoshop and motion design, with the aim of maximising impact within social formats.
As well as creation, we look after the complete META-campaign management, which includes execution, monitoring and optimisation for Instagram and Facebook.
These campaigns consistently deliver strong results, with a CTR of 2.5-3% (exceeding Meta's benchmark for food retail) and reaching over 750,000 unique accounts. This leads to a demonstrable increase in traffic and brand awareness.
The results
Campaign performance overview
