salsa shop
BOOST TRAFFIC
Salsa Shop didn't just want reach. The question was simple: how do you translate online attention to store visits, orders and app downloads? The answer is targeted paid social campaigns, supported by a DOOH-campaign for added visibility.
Brand awareness
(Brand campagne)
Direct sales activation
(Sales campagne)
Brand & Sales DOOH-campaign Concept
SETTING THE COURSE
BRAND CAMPAGNE
Broad visibility & brand recognition.
SALES CAMPAGNE
Traffic and direct conversions.
DIGITAL OUT OF HOME
Additional impact through brand visibility in
high-traffic areas
Results
Review of campaign performance
Brand campagne
User-friendly customer flow and brand consistency
High click ratio (exceeding the 1-2% benchmark)
Low cost per click
Strong ROAS -> every €1 spent led to €8 in increased turnover
creatives
Visual compiled of separate product shots
Master visual compiled of several separate product shots.
visual that tells a story.
Applicable offline & online
